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Signify Malaysia Launches Ultra Efficient Led Lights Product Line

Chief Executive Officer of Signify Malaysia Sdn. Bhd. Sukanto Aich (second, left), Commercial Leader Consumer Channel Signify Malaysia Sdn. Bhd. Sourav Biswas (second, right), Category Product Manager of Signify Malaysia Sdn. Bhd. Arsalan Ahmed (left) and Category Product Manager of Signify Malaysia Sdn. Bhd Gaurav Yadav (right) during the launch of Philips Lighting Innovations and Products - A Sustainable Breakthrough for Better Lives and Wallet Malaysia today. --fotoBERNAMA (2023) COPYRIGHT RESERVED

PETALING JAYA, July 3 (Bernama) -- Signify Malaysia (formerly Philips Lighting) today launched its Philips Ultra Efficient LED lights product line which consumes 60 per cent less energy compared to other standard LED lighting products.

The product line includes LED bulbs, LED tubes and LED downlights, which uses advanced LED optics technology designed to deliver up to 50,000 hours of light, more than 3.5 times the lifetime usage compared to standard LED lighting products (based on 50,000 hours lifetime, 2.7 hours per day usage).

Signify Malaysia chief executive officer Sukanto Aich said this innovation comes at a time when the world is currently grappling with energy cost and crisis.

"Our goal is to make these products accessible to all consumers in Malaysia. We will continue to introduce such thoughtful and impactful solutions that build on our sustainable offerings and help us in our mission of 'Brighter Lives and a Better World'," he told reporters after the launching ceremony at Avante Hotel, Bandar Utama, here today.

The event, themed 'Let's Go Eco (Friendly)', also showcased other product lines including Philips Solar Lighting and WiZ Smart Lighting.

Sukanto said sustainability has been a key strategic focus for Signify globally and the company is now providing its consumers in Malaysia a choice to also become part of the sustainable future.

"Signify became a carbon neutral company across all its global operations in 2020 and has continued to lead the industry, achieving milestones in line with the United Nations' (UN) sustainability goals.

"With the new Philips Ultra Efficient, Solar Lighting and other Signify’s Innovation products, now everyone can now play a part towards creating a brighter and better future towards sustainable living," he said.

All products will be available at Philips authorised retailers and online platforms via Lazada and Shopee. For more information on Signify, visit: http://www.signify.com.

-- BERNAMA

 

 

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