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Rebrand: Mitsubishi Power renews commitment to transform global energy systems

KUALA LUMPUR, Sept 4 -- Mitsubishi Power, a major subsidiary of the Mitsubishi Heavy Industries (MHI) Group, officially changed its corporate name from Mitsubishi Hitachi Power Systems.

The rebrand marks the start of an exciting new chapter in the company’s mission to solve the foremost energy challenges of its time, including decarbonising energy and bringing reliable power to people worldwide.

With its new brand identity, which was developed after consultation with key customers, employees and partners, Mitsubishi Power moves forward in its ambition to become a leading energy solutions company with a broad spectrum of businesses in grid-level power generation, renewables, energy storage and digital technologies.

Following the rebrand, Mitsubishi Power becomes a wholly owned subsidiary of MHI Group. Its enhanced position within the Group will enable it to establish greater synergies with its sister companies and expand its business by tapping new customer categories.

According to a statement, Mitsubishi Power will capitalise on existing investments in emerging energy solutions, such as hydrogen, ammonia and solar power, to address the diverse and increasingly complex energy needs of customers globally.

In addition to the new name and logo, Mitsubishi Power also unveiled a new mission statement and announced it would adopt the MHI Group tagline ‘Move the World Forward’.

As it enters this new phase, the company will apply its world-leading engineering prowess, drive for innovation and renowned customer service to deliver reliable energy, ultimately galvanising the progress of nations, communities and individuals everywhere.

More details at https://power.mhi.com.

-- BERNAMA

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