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Fusionex rolls out data-driven digital platform for leading oil and gas giant

KUALA LUMPUR, May 19 -- Fusionex has secured a contract with one of the region’s largest oil and gas companies to implement a data-driven digital platform to enhance customer experience.

According to a statement by the multi-award-winning AI and Big Data technology leader, the client is a global energy company, ranked among the largest corporations on Fortune Global 500 with over 1,000 gas stations. 

The digital platform leverages analytics to convert data into actionable insights, enabling the client to deliver a compelling customer-first experience and greater business value for their customers. 

The platform also provides the means to pinpoint key prospects that are capable of creating an impact within the client’s customer base.

Furthermore, the predictive and prescriptive nature of the digital platform can help drive personalisation strategies, optimised recommendations and a superior customer experience, resulting in maximised return on investment.

“By adopting a data-driven approach, we are confident that the client will be able to derive meaningful and actionable insights from data as it is a key competitive advantage,” said Fusionex Group Chief Executive Officer, Datuk Seri Ivan Teh. 

“As the client has always been receptive towards implementing new innovations, we are excited to be part of their digital enhancement and transformation journey,” he said. 

-- BERNAMA

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